We live in a digital age and at the same time alert. You’ve probably often felt everything around you go so fast that you can’t seem to keep up. Moreover, we live in a context of competition. You certainly know that competitiveness is a key element in business and one of the key factors in the decision-making process for purchasing your products or services.
Any wrong doing in business is charged sooner or later. Whether you own a website, a blog or an online store on WordPress, we advise you to avoid these 12 common mistakes to ensure the proper functioning of the website. You know what happens if your users have trouble navigating the site, right? Exactly, they’re leaving. And not only do they leave, but most of the time they choose the competition and you certainly don’t want that.
Well, such situations can be easily avoided if you are familiar with some important aspects of the online sphere. That’s why today we will discuss how to make an attractive website design.
How do you create an attractive website design?
Website design is the mirror of your business. It is the image of all the actions you take and the first interaction of future customers with your products or services.
It is said that the first impression matters, and so does the virtual environment. A new user on the site forms an opinion based on what he sees, and if this does not correspond to his wishes, then clearly his opinion will be unfavorable.
Here’s how to put one together for use with your website.
1. Make an organized sketch
One of the main things is to make sure that the website is not like a maze. In other words, you need to make sure that your users navigate the site easily. Therefore, it is advisable that the menu be airy and that each page be clearly named so that people can find the information as soon as possible.
It also prevents the homepage from being loaded with text. This is a summary of the site. Therefore, the main goal is for users to become familiar with your business and be attracted to learn more. Our recommendation is that the main page be accompanied by an animated explanatory video that will arouse the interest of potential customers.
2. Choose a suitable theme
The main advantage of the WordPress platform is that it allows you to choose from a multitude of themes and colors. Consequently, you have a diversified palette so that you can choose the one that suits your field of activity, as well as the logo of your business.
Whatever your preferences, it’s important to choose a simple topic that makes it easy to read and doesn’t clutter your content. If you are undecided in this regard, we advise you to try a role-playing game and put yourself in the user’s shoes.
If you are satisfied with the visual aspect of the site and you can read the information without difficulties, there are great chances that the people who access it will have the same impressions.
3. Make sure your website is responsive
The smartphone has become the most handy source for searching for information. As a result, it has become a necessity for every website owner to make sure that their website is adapted for mobile devices.
In this way, the appearance of the site is not altered if it is accessed from smartphones, and users can navigate as easily as they can from laptops.
You can get started with the free test provided by Google through the Google Mobile Friendly Test tool.
In a context of speed, your users are also on the run and obviously do not have time to wait. Therefore, it is essential to make sure that each page of the website loads in less than 2 seconds. Otherwise, users will leave the site and are unlikely to return.
4. Make sure the upload speed is optimal
To make sure that the site loads optimally, it is advisable to opt for small or medium-sized images and not to include videos in excess. Too much photo and video content makes uploading speed difficult.
The first step is to test your site speed for free with the Google PageSpeed Insights tool.
5. Use clear prompts
Each website contains various call to action buttons (prompts) that guide users to take various actions on the site. For example, if you want to create a database for your newsletter, it is advisable to have a prompt in the form:
Keep up to date with the latest news. Subscribe to the newsletter.
Or if your goal is for users to purchase products (in the case of online stores) you can include a button like: Order now.
At the same time, it is essential that all call to action buttons are visible. They can be inserted in the header (upper area) of the site or in the sides of it. Don’t forget to use contrasting colors to make them stand out from the rest of the site.
6. Communicate with users
Text content is also part of a website design. Therefore, it is important that every page of the website sends a clear message and is written in an accessible language.
A text that conveys the feeling that you are face to face with the user and you communicate directly with him will undoubtedly convince him to take the time to get to know your products or services.
About the written content and the collaboration with the specialists in the field, I wrote in the article Copywriting and Content Writing – similarities and differences.
7. Eliminates distracting stimuli
Less means more. Therefore, limit yourself to having essential content. Too many ads, prompts, and recommendations will cause users to ignore the basic content and messages you really want to convey.
I hope all these tips will help you easily create the right design for your users. If you need professional help, our team is ready to create your business website.
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