Most existing sites use WordPress as a development platform. I’m not saying that, but the numbers show it: over 60% is in favor of WordPress. In this article I am going to show you what are the best 7 WordPress tips for your website.
The reasons behind these statistics are simple. WordPress is intuitive, inexpensive, and extremely easy to adapt/optimize.
In addition, it can be used successfully for blogs, presentation sites, or online stores.
And let’s not forget plug-ins: you can create and customize a site with plug-ins, without implementing a single line of code.
In short, WordPress is about simplicity and global reach.
So, if you have a site that uses this platform, your competition is extremely numerous. This means that the ideas that you think are unique probably already exist in many places in the online environment.
That’s why it’s important to know the most important WordPress recommendations you need to follow. I’m talking about useful and practical tips that will help you have an exemplary site, even better than direct competition.
Only if you bring things to perfection will you be able to reach the first organic results. But there are many other things to do.
And the most important of them are explained in the lines below.
Best 7 WordPress tips for a flawless site
To simplify everything I chose to talk about 7 practical tips. Every webmaster or site administrator should know and understand them.
Based on these WordPress platform-specific recommendations, you will be able to build impactful web pages. Moreover, the subsequent SEO strategy will have as a starting point all the indications in this article.
So read the lines below and try to see the big picture: your site is a small part of this crowded online world. So how do you choose to stand out?
Choose the right hosting service
As it is easy to understand, the first step you take when you want to create a new site is to purchase a hosting service. Of course, hosting can change at any time, so it’s not too late to recalculate your investment.
So you don’t have to worry too much about WordPress. The platform itself does not need specialized hosting. Now it depends a lot on the specifics of your site. For blogs and presentation sites, the basic packages are often more than enough.
Online stores developed on WordPress will need more complex hosting, but here you also need to analyze the number of products you want to sell.
What I mean is that you don’t have to invest too much in hosting. Select the most advantageous packages especially for the websites at the beginning of the road. You will be able to change the hosting package when needed.
Install a modern theme
A site that stands out from the crowd is a modern site. And when I use the term modern, I mean first and foremost performance.
Your WordPress site needs to be fast and optimized for mobile browsing. Well, the choice of the theme plays an important role in this regard.
In short, choose a simple theme, but one that allows you many optimization/customization solutions. You need a minimalist design, in a maximum of 3 colors, and an airy template that allows good navigability.
Analyze theme performance. It should charge quickly and be ready for all the devices used by your future users: laptops, classic computers, tablets, and phones.
Make sure the theme is supported by the developers. Contact the developers before making a purchase to see if they are prompt and willing to help.
Make a list of plug-ins you want to install. Check if these modules are compatible with the theme you will be purchasing.
And, of course, select a theme that is close to your business vision. You will be able to modify it at will, but there are elements that cannot be changed so easily.
As you well know, details make the difference.
Read other tips for choosing the right theme.
Use an SEO plug-in
WordPress does not come pre-installed with a module dedicated to SEO optimizations on and off-page. That’s why I recommend you install a specialized plug-in.
The best option from this point of view is the AIO SEO plugin.
So, install it on your WordPress platform. The integration with the theme will be done automatically.
Then use the module to edit permalinks, set meta titles, meta descriptions and focus keywords for each page on the site.
Follow the recommendations provided by the AIO SEO plugin and make sure your site is ready for good organic indexing.
Use the SEO module to generate a sitemap to associate with your Search Console account. From there, you’ll be able to see if your web pages have indexing errors.
Don’t install too many plugins
Even if the plug-ins are perfect when you want to add custom functionality to your site, don’t abuse it. Useful tips for WordPress talk about limiting the modules used.
Because every plug-in will make it difficult to load web pages. In short, the more modules you use, the more the performance of the WordPress site will suffer.
So, choose only those essential plug-ins. For other more special features, you can use the help of a programmer. It can implement changes directly to the theme’s source code without making it difficult to load.
See which are the most recommended WordPress plug-ins.
My recommendation is not to use more than 5, 6 plug-ins at the same time. You can always check which modules are most in-demand for your site. To do this you will need to use a dedicated module – don’t worry, you can delete it once you have decided which plug-ins to keep.
Take care of site security
As we all know, website security is essential. Search engines will list only those web pages that can secure your personal data. And here we are talking about the security of those who access your site but also the security of your site.
That’s why it’s important to use an SSL certificate. The SSL certificate will protect your WordPress site and files. In addition, it will show users that their data is safe when they read the information on your online pages.
Also, check your hosting security system. The server on which your site is hosted must have an internal security system in place to prevent attacks or potential theft of virtual information.
In addition, it adds an anti-spam service and, if you have forms online, installs a verification module for users who use them. That captcha asks you to confirm that you’re not a robot or a program.
Another essential tip when using WordPress: compress images.
These will load the platform quite a bit. If you are not careful, large images will make it difficult for pages to load, which will lead to poor site performance.
The images are saved and stored on the same server where your site is hosted. And when there is not enough space, most problems arise.
And this happens in the case of blogs, presentation sites, and online stores.
Everyone communicates through images, banners, and other graphics. Well, these elements need to be compressed to take up as little space as possible.
I recommend that you compress the images before uploading them to WordPress. This way you avoid using a plug-in dedicated to this operation. You can use ShortPixel.com for it.
All you have to do is edit the graphics a bit. You can resize them and save them in modern formats, dedicated to the online environment.
Another solution is to save images to the cloud. Their download on the site will be done through a link. The advantage is that you do not have images saved in your WordPress library, which makes your site more efficient.
Use Google Analytics
Don’t forget to integrate Google Analytics code into your WordPress platform. Most themes offer a section dedicated to this purpose. Therefore, you should have no problem associating an Analytics account with your site.
Google Analytics will provide you with special reports and data. This data will tell you everything about your site traffic.
And you’ll know how to optimize web pages and what content to publish to please your customers and readers.
The tips above will help you get started with a WordPress site without any mistakes. Following these recommendations will ensure that your web pages are fast, optimized for all media devices, and ready for good organic indexing.
Next, you will need to choose what information to publish. Content will help you differentiate yourself from the competition. However, if your site is not performing well, then everything you do will not work.
So make sure you apply the recommendations in this article before developing a content strategy.
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