Selling digital information products – a new business model

digital information products

Today, everybody want to sell digital information products. And, there are couple of reasons, like: help others, make a nice income, both, create email list by giving free digital information products.

With a good idea and minimal investment, nowadays you can create a profitable online business. Think of something you know very well – it can be chemistry, geography, excel, web design, dog training, jewelry making… absolutely anything. Build a product around the information you know well and you can launch your business selling digital products.

Unlike the online sale of physical products, the business model based on digital information products requires a smaller financial investment. You don’t need production, printing, manufacturing or working with a manufacturer or importer to get the physical products to sell. You don’t need stocks, you don’t need courier delivery, you don’t need employees or an office.

However, you need to be an expert in a particular field in order to create a digital product dedicated to people interested in that field. If you are not an expert in what you sell (or you do not work with an expert who knows what he is talking about), then you will not have enough credibility in front of people who would like to buy your product.

Let’s start with the basic steps, though.

What is a digital information products?

Regardless of its format, a digital information product is a way to provide useful advice on a particular field.

Whether it’s a course, a video, an ebook, a membership website, a webinar, an audio or a multi-format package, all of these are just ways to convey information.

To be successful today, a digital information product should not be limited to a single format (for example: ebook or video only), but should be made up of a package with several formats, accompanied by a way of direct interaction with interested people.

Why do I say that? Because people don’t want to buy simple information. There is so much that can be found for free. People want to buy advice, a guide that will help them, step by step, to get over their problems.

Although we can also include printed books, physical courses or CDs/DVDs in the category of information products, we will focus exclusively on information products in digital format. If you want to expand your portfolio to offline products, make this decision based on the lifestyle of your potential customers.

How to create a digital information product?

As with any business, you need to have a plan in mind. Here are the main steps to follow:

1. Choose the profitable niche

It is clear that you should always start with research. Find out what interests and issues people have about a particular field.

To make it easier for you, narrow your search area to something you know how to do. It can be what you do at work every day or it can be your hobby. The important thing is to be an area where you can add value.

Put yourself in the position of a teacher, and let your clients be your students. Why would they listen to you? In what field do you have authority?

Here I leave it to you to make a list of everything you know how to do.

After you have passed this step, continue the research. Find out what information people are looking for – so you know what you can answer.

Write another list with the general information you find. Questions, frustrations, needs, comments, curiosities, problems. All this information will help you create an avatar of your target audience.

Once you have “collected” this information, you can proceed to step 2.

2. Define your product

Your target audience’s profile dictates how they will “consume” your information. What lifestyle do they have? How old are they? Do you prefer to read or see? Do you prefer to listen or participate?

Answer these questions and decide what format your product will have. Whether it’s an ebook or a series of pdfs, a single video or a series of videos, a site with membership and login with user and password or a podcast, it’s time to define your product as to know what production resources you need.

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3. Creation and production

Depending on the format or formats in which your digital product will be distributed, you can start the creative part.

Regardless of the final format, you will always start with the text version. Write all the information in a structured way, as if it were a series of blog articles. You can use Microsoft Word and then convert the document to PDF if you want to make an ebook.

You can hire a ghostwriter to write the ebook for you, if you don’t know how to write and have the necessary budget.

You can use Power Point or Google Slides to create a visual ebook, which you can then save to PDF. Or you can pay a graphic designer to create a personalized visual ebook or online magazine, including its covers.

Using a smartphone’s camcorder or DSLR camera, if you have one, you can create videos for your product. Or, using a screenshot software like Bandicam or Camtasia, you can record screenshots from your laptop to create video tutorials.

You need a microphone or a pair of headphones with a microphone to record your voice. Or you can use the platform to find a person who offers voice recording services, especially if your product is in English and you need a native British or American voice.

Today, with minimal investment, almost anything is possible.

4. Testing and distribution

Once the product has been created, you must test it before selling it.

Offer it free of charge to a limited number of customers who may have a specialized/informed opinion about your product both in terms of content and “packaging” (design and implementation).

If they have suggestions for improvement, consider them. Better now than later.

Once the product has a final shape, it’s time to show it to the whole world.

Most likely, you need a website or landing page. Your product needs a main sales channel (I guess you won’t start with Amazon right away).

The variant that is at hand is WordPress. That’s why you can work with a WordPress web designer to help you implement a sales page for your product.

As an approach, you can go on one of the 3 strategies:

Case #1: Your name is the brand you want to promote. The website, the blog, the pages on social networks will all be in your name.
Case #2: The product has its own brand. If it is not a stand-alone product (e.g., an ebook or a limited video course) but is a service that you provide on an ongoing basis (e.g., a series of courses or a membership platform that is constantly updated), then you can create a special brand for this product.
Case #3: Your company name is the main brand. In this case, the situation is similar to that in Case #1. The brand name appears on all communication channels and the product is just an extension of it.


The distribution of your digital product should be done on the channels most often used by your target audience. For example, if your audience is predominantly B2B, then you can create a community on Facebook, email or even on your platform. If your audience is predominantly B2C, then you will definitely need promotion on Instagram and YouTube, as well as Facebook Ads and Google Ads, to always attract new potential buyers.

It all depends on the niche and the avatar of the target audience. And it depends on you and what you know how to do

I hope I gave you the advice you needed to get started with launching and selling digital information products.

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