The homepage website is a crucial element in today’s digital environment. Unlike a few decades ago when the main means of promotion consisted of offline strategies, now the online environment is the one that helps you to propel your business. Therefore, the site is the main method by which you build and consolidate your business image.
The success of the site depends on many factors such as technical elements, visual and design aspects, the user experience translated by the route he has to go to find certain details, and, last but not least, the information itself and how which text is organized.
Consequently, the text found on every page of the site must be arranged in such a way as to attract visitors to learn more about your business and, ultimately, to persuade them to purchase your services.
As most of the time, users do not get past the homepage of the site (also known as Home), we will continue to present tips to get a homepage structure similar to a sales page.
* The following recommendations are addressed to business owners who have presentation sites for services.
Why is it important to have a homepage that sells?
Before presenting the most important aspects to consider, it is important to keep in mind that the homepage is a summary of your site. Contrary to expectations, the information should not be exclusively informative but should attract visitors and persuade them to request your services. In this way, you generate the long-awaited conversions and you can reach your sales goals.
To clarify and exemplify things, we will use a presentation site homepage throughout the article.
How can I create a proper homepage structure?
#1 Attractive headline
The headline or first title that users read when they access your site is crucial. He is the one who influences the perception of visitors on your business and the first impression they form. Therefore, it is important that the title is a direct one and mentions exactly what the site is about and who it is for.
#2 Attractive icons
Once you mention to people what your site is about, it is necessary to list the services you offer, preferably accompanied by a suggestive icon, and describe them briefly to arouse the interest of visitors.
In the end, it is advisable to insert a call to action according to each service, so as to urge people to find out more details about the activities you carry out.
#3 Transition urges
Often, users can be easily saturated with information from the online environment. Therefore, it is advisable to use call buttons to make the transition to the next set of information easy. At the same time, you interact with visitors and suggest that they take action for their benefit and that of your business.
#4 Elements of authority
When users first find out about your site, they need testimonials from customers who have already used your services to increase their trust. At the same time, these testimonials give potential customers the certainty that they will also have the much-desired result.
#5 Other items for sale
The homepage is not just about texts, but also about guiding visitors. So, once you’ve given them enough information, it’s time to help them decide and guide them where they should click.
#6 Defining aspects about your business
Today’s competition is fierce, and people undoubtedly have a multitude of options at their disposal. Therefore, they need reasons to be convinced that you are the best choice for them.
This whole persuasion process translates into listing the most important arguments for which users should use your services.
#7 The final urge
One of the purposes of any site is to facilitate the interaction between a potential customer and your business. Consequently, it is best to end the homepage with a call to action button that encourages visitors to contact you.
We hope that all these explanations will help you get a suitable homepage structure for your business and attract as many customers as possible.