The digital environment is undoubtedly competitive and, the way you build your website is very important. The speed with which changes occur in the field of online forces you to keep up with all the news. As we discussed in previous articles, the website is the main element that ensures your online presence.
Of course, it is not enough just to be present, but it is necessary to pay special attention to the way you communicate online. The first step in this regard is the visual impact that the website has on users.
If you are curious to know how you can have a site that captures attention, I have detailed the topic in article 7 Tips and tricks to create a site with an attractive design.
Given that there are various details that contribute to the success of your business, this time I will discuss content and effective ways to build a website.
We invite you to find out what information needs to be integrated on the presentation sites of some products or services.
Website construction – what does the content of a website mean?
Any website can look like a book. If its text were non-essential and inconsistent with the title, then it will most certainly not have an impact on the reader.
The same situation could happen with a website. Therefore, it is recommended that it include information relevant to the area in which you operate, as well as the services or products you provide. Moreover, like the design, the written part must arouse the interest of visitors.
In addition to text content, there are other types of content that you can include to get a dynamic look for your site. We refer here to videos, images, or infographics. As long as the mentioned elements are not used in excess and really reflect the activity of your business, we advise you to take them into account.
But let’s go back to the way of building the website, especially to the part that makes it easier for users to navigate the site, namely the menu.
What does a site’s menu entail?
Foremost, let’s clarify a little what a menu is. In the case of websites, it works like the contents of a book, as it includes all the important sections on the site. It also mediates users’ one-click access to those sections.
Consequently, if you own a presentation site, its menu normally contains the following pages:
- Homepage (home);
- about us / the team;
- product/service categories;
- contact us.
What information can be found on each page?
Obviously, the pages of your site have their own purpose. Therefore, we invite you to find out further what aspects you need to include in creating the content of each page.
This page is essentially a summary of the entire site. It is also a sales page, as it should get users to learn more about you and your business.
Thus, it is essential to structure the information so that it can be easily read and understood. An effective alternative could be the following structure:
- headline / a title that attracts and refers to your field of activity;
- sub-headline addressed to potential customers to highlight the biggest advantage they have if they turn to you;
- a section in which to briefly describe the services/products you offer, adding a call-to-action button to redirect users to pages dedicated to products or services;
- if you have the necessary resources, you can also include a short presentation video (about 1 minute) that reflects your activity and encourages visitors to get to know you better;
- a section with testimonials/customer opinions to create credibility among visitors;
- a section with a newsletter subscription form, as this way you can create a solid database to keep your target audience up to date with the activities you carry out or the promotions you have.
#2 About us
It is that page that contains the details about the activities carried out until that moment and about the course of your business. But be careful not to just talk to yourself in the first person about yourself and your business.
Remember that this category is also addressed to potential customers, so we recommend that you consider the following:
- highlighting the benefits that visitors have if they choose to purchase your products or services;
- expressing the main advantages that customers have;
- mentioning the experience of team members (for example, in the field of construction, this information increases the confidence of users);
- finally, insert a call-to-action button to encourage people to contact you.
#3 Products / Services Page
In both cases, it is essential to detail each service or product separately, and where the range is diversified, to divide them into subcategories. This way, it will be much easier for future customers to find what they are looking for.
When we talk about products, it is necessary to add their price, as well as the delivery method, which is also an elementary detail for online stores.
In terms of services, if there is no standard price and differs depending on customer requirements, we recommend that you add an offer request form so that visitors can contact you.
#4 Client portfolio
Like the testimonials attached on the homepage, this page also has the role of increasing credibility and encouraging users to choose your products or services. This is the right page to list the projects you have done and the companies you have worked with.
If your business is addressed to end consumers who are individuals, then here you can list case studies on successful projects, impressions of satisfied customers, and some figures that attest to your credibility: number of satisfied customers / happy families/beneficiaries/buyers/purchases, etc..
At the same time, do not lose sight of the constant updating of the portfolio page with the latest information. We assure you that it will be to your long-term advantage.
#5 Contact us
Last but not least, the contact page is also important, here you will find information about the opening hours, phone number and e-mail. It is also advisable to have a map to facilitate access to your business premises.
Moreover, here you can also include a contact form, and you can urge users to send you a message if they need a personalized price offer or for any other questions related to your products or services.
Bonus: Blog Page
This is the section where you can frequently post articles related to your field of activity. Be aware that the purpose of articles is to support your business in the long run, which means that a constant investment is required if you want it to be read.
About How to Make a Successful Blog. The complete guide, I wrote extensively in a previous article.
Of course, the articles are in turn divided into several categories, so you have a variety of topics that you can address.
In the end, all you have to do is check if your site contains the aspects mentioned above. If you are about to plan how to build your website, consider these tips.
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