Communication is the essential factor that underlies human interaction. Whether we are talking about a face-to-face relationship or in the virtual environment, the way we address ourselves undoubtedly makes a difference. Of course, it depends on us how we are perceived by those around us.
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Obviously, positive or negative impressions are also the ones that make people choose whether or not to buy your products or services. Given the influence of the digital environment, the presence in the virtual sphere and the social media channels you choose to communicate with your audience is the defining factors for your business.
Therefore, if you have not decided which platforms are right for you, we invite you to find out what are the steps to choose the right social networks.
What is the importance of creating a presence on social networks?
The main advantage in ensuring your presence in the online environment is the creation of visibility among the target audience. This way, you have the opportunity to communicate directly with potential customers and to inform them about the latest news or activities you carry out.
Also, social platforms are an effective means through which you can generate more traffic to your website, can improve your search rate, but also conversion rates.
In a previous article, I wrote more information about how to Get More Social Media Traffic to Your Website.
What are the most used social networks?
As you probably know, there are many social media platforms, but not all of them are used equally. Depending on the area we are referring to, the ranking of these networks looks different.
In the world, the vast majority of the population uses Facebook, Instagram, YouTube, and LinkedIn. If you are not familiar with their main features, we will continue to make a brief review of each platform.
Facebook is the largest social media platform in the world that can easily be likened to Google, as there are people who use Facebook to find out more about a particular company. Therefore, this channel connects people, businesses, and brands.
Moreover, Facebook gives you the opportunity to schedule your posts, make live broadcasts, create paid campaigns, and integrate a special button on your site.
Instagram is about instastories, quality images, quotes, and motivational messages, and hashtags that make it easier to search for your posts and increase the number of hearts/love (the equivalent of likes on Facebook).
YouTube is the second most used search engine after Google. It is also the ideal place to post video content, as videos can be searched on both YouTube and Google. Creating an account is free and allows you to add an unlimited number of videos.
Moreover, the links to these videos can later be posted on the Facebook page to inform your audience about your activities and to encourage them to watch them.
LinkedIn is often described as the professional version of Facebook. Here you have the opportunity to create a company profile and join different communities with common interests.
At the same time, it is a useful social network, given the fact that there are people with common professional interests, so you can distribute your business offers, career opportunities and create paid campaigns. It is important to be constantly active.
How do I choose the right social networks?
Before you can create a proper promotion strategy for your business, it is crucial to start with a few questions. These will definitely help you to form an overall perspective on the selection of social platforms.
Here is a list of things to look for:
What social networks does your target audience use?
In order to define the characteristics of your audience, we recommend that you read the article How to build a buyer persona profile for your customers.
What language do you want to use (formal, semi-formal, friendly)?
Depending on these features, you’ll be able to tailor your content to appeal to your target audience.
What are the main goals you want to achieve by using social media platforms?
Improving your brand image to make it easily recognizable to your target audience or generating potential customers or sales through content are just a few of the options.
Do you intend to use the paid promotion options of social media channels as well?
Here you have to keep in mind that in the case of certain platforms, the budgets may be higher than for others; for example, LinkedIn involves more significant costs than Facebook. At the same time, there are different ways to run campaigns, and you may not necessarily need them all.
What social networks do your competitors use?
Analyzing the competition is always a good way to discover the types of content they post, how they communicate, and how the target audience reacts to those posts. In this way, you will form a perspective on the elements that determine people to respond positively.
What kind of content do you want to share with your audience? (articles, news, news, videos, representative images, or others)
All the examples mentioned are suitable for posting or sharing on Facebook. However, the videos are suitable for YouTube, the images for Instagram, and the articles, news, and news are suitable for LinkedIn.
What is the number of channels you can manage constantly?
If you are a beginner, it would be best to focus on a single platform so that you make sure you get results. Gradually, you can increase their number.
Once all these aspects have been clarified, the next step is to establish the tactics with which you will strengthen your online business.
We hope this information will help you choose the right social networks for your business.
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