Last time I presented you the main relevant terms in the hosting field. This time we returned with a similar article that will initiate you in online marketing. Naturally, if you have an online business recently launched, the next step after purchasing the domain and hosting and setting the details of design, is the promotion stage.
Regardless of its specificity, a strong online business needs to be strengthened by sustained promotional tactics. That is why it is essential to know the main notions and tools you can use for your business. We have prepared you an online marketing dictionary with which you can explain certain concepts you can hear before, but also discover new information. Let’s find them together.
20 Online Marketing You Need to Know
1. Google Analytics
You have certainly have already heard of the so-called online marketing analysis tools such as Facebook Analytics or Google Analytics, or even Search Console, the main tool developed by Google in this respect. If you have briefly asked what they consist of, we have prepared you a simple explanation: these tools take information about traffic and other aspects of your site, analyzes them and gives you a series of relevant insights in connection with your audience.
Knowledge of the audience is essential, whether we refer to social networks or personal websites, so you should also use such tools.
If you are curious to know more, we invite you to consult our article about Google Analytics and its use.
2. Affiliate Marketing
A type of online marketing in which you do partnerships with other websites or companies or other individuals for them to send traffic back to your site.
A good idea and if you want to make money from home through a personal business.
CMS is an acronym for Content Management System and designates a web application that allows users to add or edit pages from a site without knowing HTML.
4. Conversion rate
The conversion rate is an indicator that is calculated as: the number of sales, leads or actions desired on your site divided by the total number of visitors. This percentage helps you find out how many users have subscribed to a newsletter, they have downloaded a free guide or have taken a desired action on the site.
5. PPC (Pay-Per-Click)
Companies or brands bid down a certain amount on a specific keyword to get a favorable position in the searches paid on Google, Bing, Yahoo or other search engines. Pay-per-click can be part of a larger strategy of Search Engine Marketing (SEM).
With PPC you will also meet if you run ads on Facebook, Instagram or YouTube.
SEO is an acronym for Search Engine Optimization and refers to a number of tactics and tools through which you can improve your site’s position in the free results of Google searches, from keywords to meta titles and meta descriptions.
If you are confusing about the similarities and differences between SEO and SEM, be worried, we have prepared you an additional resource. We invite you to consult our SEO and SEM to choose the promotional tool for your business!
As for good SEO practices for a WordPress website, you have an article in which we analyzed each activity.
7. A/B testing
A / B Testing is a process of comparing two different variants of the same variable to choose the right one for your marketing strategy. As a rule, a / b testing is used in e-mail marketing (multiple variants of different public categories are sent), Call-to-Action (more colors or language types are used) or in Structuring Landing Pages.
A/B testing is a procedure that needs to be in your SEO optimization strategy. Furthermore, the tests usually emerge from the maintenance process that you have to secure the month of the month.
8. External link
It is a link located on a specific web page that sends to another location on the Internet. Internal links, on the other hand, send to another resource on the same website (eg another article on the same blog).
When we talk about external links, we can also think of the opportunities of link building. They help increase the authority of a domain. So, talk, again, SEO optimizations you make for your web pages.
With Geo-Targeting, you can set your ADs to reach a particular public category, located precisely geographically. Search engines use IP addresses to determine if a user is on the market you want to penetrate.
10. Dropout rate
This phrase is used for online stores and refers to the failure to complete a sale, at the number of people who add products to the cart but do not buy them. It is essential for you and your business to know how often it is completed or abandoned the purchase process of your products.
Through this information, you can determine which days, months or periods of the year with most completed sales and you can think of a strategy to prevent the abandonment of basket products (promotions, offers, etc.).
In addition, the information gathered following analyzes can help you if you want to use a retargeting system for your shop.
The advertorial can be regarded as a mixture between an advertising text and an editorial. Basically, we refer to a promotional article, but at the same time informative. Customers are given some information about a product but the text is at the same time persuasive and urges the acquisition.
12. Native advertising
Editorial content created specifically to integrate on a particular website along with other articles of the publisher.
13. Auto Responder
It is a program that generates an automatic response to an e-mail, a request or action on the site.
As a deployment on a WordPress site, you can use the Contact Form 7 plugin.
14. Landing Page
It’s a web page that reaches a user, as a rule after clicking on a paid ad listed on Google or a link sent through a newsletter. This page is usually created for a specific purpose (eg increase in the number of conversions).
A pop-up is a type of advertisement that appears automatically in a new browser window when a user enters a site.
16. Ranking (s)
It refers to the position of a website in searches on Google, Bing, Yahoo or other search engines. The higher the ranking on a particular keyword, the more visible for search engines users.
It is an acronym for “return-on-investment”. The ROI refers to the profit percentage obtained from a certain digital marketing activity.
In email marketing, spam refers to any unsolicited commercial offer that a user receives by e-mail. It is also called “Junk Mail.”
The idea of spam can also apply to uncommitted SEO practices, such as backlinks from web directories.
19. Unique visitors
Unique Visitors (unique visitors) designates a specific category of visitors of a web page. They are counted once for a certain period of time even if they can have multiple visits on a site. They are distinguished from the rest of the categories of visitors through the saved cookies.
The engagement refers to how people react to a particular type of content. It is measured, among other things, depending on the number of clicks, likes or shares. Can be calculated or expressed as a percentage.
We hope that this online marketing dictionary has helped you to find out the main concepts and tools that you can integrate into your business promotion strategy.