There is probably nothing more frustrating than investing time, effort, and financial resources in a site only to find that almost no one gets to see it and that very few access your services or buy your products.
The secret of online success lies in traffic, and when it comes to increasing site traffic, you need to know that there are no shortcuts. The road to success can be long and difficult, but with patience and dedication, the results will be just right.
So let’s see what to do when you don’t have traffic to your site.
What to do if you don’t have traffic to your site?
Step 1: Optimize your site content
This is the foundation. If you really want to increase traffic to your site, you need to make sure that all your content is attractive to Google as well. In other words, it needs to be optimized for search engines.
How do you do that?
1. Check the statistics
Before you implement any action to increase traffic to your site, you need to know your current traffic, time 0, at which time you will report in order to track the subsequent evolution of traffic.
The most important tool, in this case, is Google Analytics. To watch:
- The number of unique visitors
- Pages viewed
- Number of pages viewed
- Time spent on the site
- Bounce rate
- Traffic sources (direct, search, or referral)
- Exit pages
Similar and equally relevant statistics can be found in the Search Console reports. It is important to follow and analyze these reports on a monthly basis so that you can make the right decisions when they matter most.
2. Check site traffic regularly
Increasing site traffic involves testing several strategies, and it’s important to know what impact they have.
So check your Google Analytics and Search Console data a few times a week. This way you will know what works and what doesn’t and this way you will be able to focus on those impactful activities to maximize your site traffic.
3. Create a strategy for content marketing
This is the sensitive point of many sites that suffer from low traffic. They either don’t have a content strategy or they have one, but it’s inefficient.
A good content strategy should include a mix of different types of content:
… And items such as:
- The main objective (increasing traffic, generating leads, etc.)
- Audience (who are you addressing, what are the biggest issues they face, how can you help them with your content)
- Differentiating aspects (how you will bring value and how you will differentiate yourself from competitors)
- Post frequency
- Methods of promoting content
4. Write (rewrite) really good titles
First of all, the title is the one that sells the content. So, if you want your text to be read and, as a result, increase your site traffic, it is essential that you write click-by-click headlines.
Basically, there are two sources you need to target at the headline level: social media traffic and search traffic. And for that, your headlines must contain the right keywords, be the right length, and be attractive enough for your social media audience to click on them.
Use the Google Keyword Planner to identify the right keywords. In order for the titles to be the right length, try to make them no longer than 70 characters, and to be attractive, keep the following in mind:
- Ask a question
- It generates curiosity
- It creates the impression of urgency
- Aim for the emotions of the readers
- Avoid alliterations
- Use impact words
- Highlight the value
5. Write quality content
Even though it is itself extremely important, a captivating title cannot replace good content. The title is just the bait, the content is what brings value. Otherwise, you’ll find with some astonishment that your visitors stayed on the site for just a few seconds to realize that the text doesn’t rise to the title level and doesn’t give them the information they’re looking for.
How to write compelling content that will drive traffic to your site? Here are just a few tips:
- Get attention from the start – If the first few lines of your text aren’t appealing enough to readers, they won’t bother to read the rest. Keep them in mind and pay attention to a little teasing about the benefits of the article, a little story, or the story of a problem they are facing.
- Use short paragraphs – Keep text short, with short paragraphs, less than 5 lines. The more “scannable” it is, the better.
- Tell stories – Stories involve an emotional connection with the reader and facilitate actions. Add stories to your text to argue an idea, explain a problem, or capture readers.
AIO SEO is the WordPress plugin that can help you optimize the text published on your site.
6. Use attractive images
Images can work wonders on site traffic. In addition to making the text more appealing to readers, it is even more likely to be shared on social media.
Example of attractive image 🙂
On Facebook, for example, 93% of the best posts (with the highest interaction rate) are the ones that contain images.
An impact headline along with an impact image will bring you traffic.
7. Use internal links
Often overlooked, internal links contribute significantly to increasing traffic to your site.
Post from one article to another on your blog. This will help visitors navigate the site and help you increase your page rank in search engines.
Just be careful not to abuse the links (in general, a maximum of 6 links to a 1000-word text is recommended) and refer to texts that complement the article.
8. Perform an audit of current content
The online world is a dynamic world, and if you want traffic to your site, you have to keep up with it.
An audit will help you get rid of irrelevant or redundant content and improve your ranking, especially if you have a site with a long history and a lot of content. Surprisingly or not, less content (but good quality) means more traffic. This is because today we value quality and less price.
When browsing content on your site, whether it’s blog posts or page content, ask questions such as:
- Is it easy to scan and read?
- Is the format appropriate?
- Are the images SEO friendly?
- Is the text quality good?
- Are the titles optimized for search engines and social media?
- Are affiliate links correct?
- Are there any internal links, are the new posts related to the old ones?
All this will help you to separate the text that is worth keeping, from the one that needs to be improved or, finally, completely deleted.
Step 2: Promote it on social media
When it comes to how to increase site traffic, social media is the next essential step. Although you may think that it all comes down to just a click of the Post button, in reality things are a bit more complex.
Here’s what you need to do to make sure you get the most out of your social media engagement, share, and traffic potential:
- If you’re using multiple social media networks, optimize your posts for each of them to make sure they’re displayed correctly. On Facebook, for example, a good post needs: a quality image, a quality description (posts with texts of more than 80 words enjoy a 2 times greater engagement) and an attractive link description. existing under the image.
- Create a calendar of posts to help you post regularly and without boring your audience.
- Do not reply to your content, you will create spam, and spam is not approved by anyone.
- Add social buttons at the end of each article and not just through the site.
- Post during peak hours to give your content a better chance of being read, appreciated, and distributed.
… And through the newsletter
One of the handy tools to help you spread the word is your newsletter. Whether it’s a weekly newsletter or short daily content (like a newsletter), the newsletter is ideal when it comes to keeping your audience engaged.
Here are some interesting tips for capturing email addresses in your subscriber list.
Step 3: Expand your promotion opportunities
If your site is optimized and your promotion strategy is complete, don’t stop there. You tend to get even more traffic to your site through the following methods:
This is a great way to attract new audiences and, of course, site traffic. Simply search online for other blogs in the same industry as yours, contact their respective publishers and ask them to exchange articles, each with links to each other.
Writing, as a contributor, to other (well-rated) sites will help you significantly increase traffic to your site, while giving you exposure to new audiences but also the ability to build or strengthen your image as a specialist in domain. All it takes is for the article to link directly to you and your site.
To take full advantage of your very good (traffic) articles, you can republish them in the online media by choosing high exposure publications. It takes a little courage, but if your text is really good, no editor will say no.
And getting there without putting your hands on your head means you’re ambitious enough to make things work and bring organic traffic to your site. Yes, it takes a lot of work, dedication and time. But keep your goal in mind and visualize the satisfaction of achieving it. It will help you move forward.
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