If you think you want to write online, to start a new blog is the best solution you can choose.
But, as you will see for yourself, no matter what areas you would like to debate, the competition will be fierce. It’s hard to find something unique that hasn’t been written about before.
In short, the most important challenge will be to bring your content to the top Google results.
Therefore, the practical tips below can help you better understand how you should look at your new project. I will review the most relevant aspects to consider when starting a new blog.
In addition, I will help you prepare your site for the trends of 2022. Everything to have texts optimized and well-indexed in search engines.
You don’t have to worry or get discouraged. All the tips described in this article can be followed without the help of a specialist.
But it is recommended to have a well-defined strategy to follow every day. Of course, the time you spend on your blog will depend directly on the success you want to achieve.
Let’s see exactly what this is about.
What to do before starting a new blog?
Before you start writing on your new blog you need to choose the actual platform. I don’t think I have to remind you which is the most popular solution used globally.
Well, yes; it’s about WordPress.
And you should choose it as a platform dedicated to the development and customization of blogs.
Also, read the WordPress guide for beginners.
WordPress is fast, intuitive, installs and configures easily, provides you with free themes and templates, and offers various modules and plug-ins through which you can optimize your web pages.
And most importantly, using WordPress is free.
You don’t have to invest any budget to develop your new blog. Of course, you will have to pay for certain features, but using WordPress is not conditioned by this.
Find out which are the most recommended WordPress plugins you should try.
You have total freedom of choice.
I will explain the main steps you follow when starting a new blog. If you are organized and follow the directions explained, success will come gradually.
Your goal is to bring the content you create into the top Google results.
That’s why SEO rules shouldn’t be foreign to you. And, as you can see, almost all of the tips below follow the principles developed by Google and applied by its indexing algorithms.
This is the most important step. If you don’t pay enough attention to it, you could start on the road with a big disadvantage compared to your competition. And that only means more work and more sleepless nights making plans and analyzing reports.
So choose smart the domain name.
It should be as short as possible, but as relevant as possible to the area, you will be addressing. If it also contains the main keyword of the field of activity, all the better.
You need a resonant name that is easy to remember.
I recommend that you put a list of possible names on the sheet. Analyze what the other sites you are competing with are doing. You can even do preliminary keyword research to see what the organic search trends are.
You can also do a small market study. After choosing the domain name, ask your friends what they think about it. You can also ask for opinions on social networks and anyone you want. The more feedback you have, the better.
Let’s say the domain name is already purchased. Well, the next step is to choose the hosting package, or hosting service, as you prefer.
I recommend you not to buy the most expensive package. At first, the traffic to your WordPress blog will not be high. Moreover, your site and database will not take up much space on the server. That`s why a perfect recommendations is Hostinger.
Invest smartly and choose the most affordable hosting package. You will be able to change it whenever you want, as your blog grows and develops.
After you have purchased your domain name and chosen your hosting service, you will need to install WordPress.
But, the next challenge is the theme you will use for your new blog.
The trends of 2022 go by simplicity. You need an easily accessible, fluid, and fast theme. I did wrote an article about themes here.
Blog visitors should have easy access to information. The font is one that helps readability, the page navigation is intuitive and the focus is on the important things: the content you create.
Choose light colors and no more than 2, or 3. You should not distract yourself with items that are not relevant.
Remember, Google’s algorithms place great importance on the speed at which web pages load.
Your blog can’t be inferior to the competition.
If you want to get to the top Google results, your site needs to load faster than your competitors. So, again, let’s talk about simplicity.
Learn how to increase the performance of your site.
Mobile-first. In short, Google first looks at how your blog looks on mobile. Moreover, the experience offered to users who use a mobile phone is the most relevant in the eyes of search engines.
So, optimize your blog for browsing on portable devices. Do this for all resolutions and don’t miss a detail.
You can analyze your web pages at any time using Google Page Speed Insight and Google Lighthouse. These free tools developed by Google will give you reports on the performance of the blog but also recommendations for fixing the identified problems.
Choice of categories and subcategories
Once you have made sure that technically your blog aligns with search engine expectations it is time to move on to the next step.
It involves keyword research to choose categories and subcategories.
See how to do keyword research for your site.
As we discussed above when analyzing the choice of domain, categories and subcategories can influence the success of your blog.
So use Google Keyword Planner and other keyword analysis tools of interest to you. Google Trends and even Related Search from Google can help you understand what searches are in the area you want to address.
Your categories and subcategories must contain keywords. Even if they consist of short-tail keywords, ie generic, they structure the subsequent sitemap. The site tree starts from the chosen categories and subcategories.
In short, this is how you convey to the search engine what your blog will be about.
Wrongly chosen categories will mean incorrectly targeted keywords. And if that happens, articles in those categories probably won’t even make it to the first page of Google.
Creating the content plan
You already have a keyword plan in place. You used it in choosing the domain and in establishing the categories and subcategories.
However, the real challenge is to establish the content strategy or the plan of the articles you will publish.
Before establishing titles, meta descriptions, and other content structures it is important to establish a plan for identifying focus keywords.
These keywords will be long-tail and will include the organic search trends of your target audience.
I recommend that you identify these keywords based on the plan you originally set. That is, the one from which you started publishing categories and subcategories for your new blog in WordPress.
Each short tail word can be divided into a multitude of long-tail words. Related search can help you with Keyword Planner and other modules that you can install in Google Chrome (for example SEOquake).
Develop as long a list as possible with these keywords. You will then leave them with the actual editorial plan. Each long tail keyword can be included in one title, or in several, depending on the number of organic searches.
After establishing the editorial plan, you must also find a solution for the publication calendar. Being a blog, the more often you publish the better.
In addition, you need to be consistent in posting articles. I recommend that you have a clear strategy to follow every day.
Read also about how to create an editorial plan for the blog.
Creating the About Us page
When you start a new blog you should know that people will want to know who is behind the content.
From this point of view, the About Us page is your business card. Indexing algorithms value the authority and experience of the editorial team. In short, you demonstrate that you are able to speak documented and that your goal is not to misinform.
So, publish as much information as possible on this page. Describe the experience of each publisher, use pictures and provide real contact information.
It also includes a contact form through which those interested can contact you or other team members.
Try to create interactive and friendly content. It conveys moral values and empathy. Your readers will be happy to return to the blog if they appreciate the values you convey on this page.
This is how you create a brand authority, or a brand awareness strategy.
As you can see the steps you have to go through when you want to start a new blog in WordPress are not easy. You need to take care of a lot of things, but if you have a plan and you are organized you will not have too many difficulties.
Remember one aspect: you create quality content in vain if no one reads it.
It follows a content SEO strategy and applies on-page and off-page optimization measures. Analyze the reports you receive in Google Analytics and Search Console. Always find new ways to reach your target audience more easily and quickly.
Provides maintenance for the WordPress site and, when time runs out, outsources certain activities.