WordPress vs HubSpot – Which CMS should you choose?

Below we compare WordPress vs HubSpot CMS.

Your website is often one of the first places your customers meet you and learn about your service. It is therefore important for growth to choose the right CMS (Content Management System).

Which CMS is best for search engine optimization, blogging and content? And which of the two is best when it comes to analyzing user behavior and reporting?

WordPress and HubSpot are two popular players when it comes to CMS. Which system is best for your business?

Let’s dive into WordPress and HubSpot.

What can HubSpot do?

HubSpot is an all-round platform. Regardless of which plan you are on, you get free CRM for managing your contacts. The platform can be used by the entire organization and you can add hubs within Marketing, Sales, Service and of course CMS. You can thus gather the entire company on one platform.

What is HubSpot CMS?

HubSpot CMS is a cloud-based CMS. With the HubSpot CMS, both marketers and developers have the tools they need to create great websites with a focus on the customer experience.

It’s easy to create content, optimize the homepage for conversions and gain insight into how well the website is performing.

What can WordPress do?

WordPress is an open source software package that must be installed or configured on your servers or by using a third-party hosting provider.

In WordPress you will find basic tools for creating content. If you want to do more than just display content, it requires plugins. With plugins, on the other hand, you can work with SEO, analytics and much more.

WordPress is known for the many plugins that can be added and make many things possible.


When looking for the right CMS, you might be wondering how WordPress differs from the HubSpot CMS. WordPress is an extremely popular open source CMS where you as a user can build customized solutions with various plugins.

The HubSpot CMS is intuitive and makes it easy for you to manage your website and allows you to focus on creating relevant content that creates growth.

Learn how HubSpot CMS compares to WordPress.


According to sites like G2, HubSpot CMS is the very best rated CMS. You can choose from thousands of themes or build your website from scratch. Then you can easily create, modify and add pages with drag-and-drop layouts.

HubSpot CMS lets you create seamless digital experiences for your customers and scales with you, whether you’re a marketer, developer or IT professional.

Since HubSpot CMS is built on top of a single unified database, HubSpot CRM, you have all the data you need to tailor the customer experience. And HubSpot CMS’ blogging and landing page tools are just as easy to use, making it easy to increase traffic and generate leads for your business.

WordPress is for many a well-known CMS. More than 40% of all websites in the world are made in WordPress. Using WordPress, you can easily create text-based content. If, on the other hand, you want to create visual design and layout, this will often require additional resources, plugins or templates. As a marketing employee, you need to create attractive pages if you want to create success with your website. This may require technical resources.

Adding additional software to your site, such as A/B testing or live chat, will require plugins or additional subscriptions. Many of these costs can essentially be “hidden costs” to ensure that your WordPress site remains secure, fast and has all the plugins required for basic functionality.

Search Engine Optimization (SEO)

The HubSpot CMS includes a really cool SEO tool. The tool is built into blog, landing pages and website creation. You will be guided as to how well your content is SEO-optimized and advice on what you can do to make it even better.

You will also find a tool for organizing your content so that it is optimized for search engines. HubSpot also has a built-in integration with Google Search Console, so you can use data directly from Google for your SEO strategy.

WordPress does not have built-in SEO features. On the other hand, there are a number of plugins – some paid, some free – that can help you. Be aware that more plugins means more software management, more costs and frustrations when it comes to maintenance and security. More plugins can also make your website slower, which is bad for your Google visibility.


Today there are many millions of blogs. Creating great content is a sustainable way to attract and generate customers. But to turn first-time visitors into customers, your content needs to stand out and be useful—and ultimately help develop a relationship with the prospect. Your CMS should not only present your blog content. It must optimize your content to also attract visitors through searches on e.g. Google, as mentioned further up.

WordPress was originally built as blogging software, but has evolved into a complete Content Management System. You can easily and quickly start blogging using themes from WordPress, but if you need special design, it is a good idea to get help from someone who is used to working in WordPress.

Built from the ground up for marketers, HubSpot CMS provides an easy-to-use interface that lets you write, optimize, publish, and analyze blog content in one place. With HubSpot, you don’t need any plugins or additional software to deliver great content on mobile and optimize content for search engines – it’s all included and easy to use.

Wordpress vs HubSpot CMS

Analysis and reporting

With the HubSpot CMS, all the analytics you need are included so you can measure your website’s performance and data see your website’s ROI (Return on Investment). HubSpot CMS is directly integrated with HubSpot CRM. This means that you can take advantage of the opportunities with deeper insight and action-oriented data.

With the HubSpot CMS, for example, it’s easy to build lists of contacts who have visited specific pages on your website, downloaded content offers, or interacted with you via live chat. As you grow, HubSpot’s features grow with you, and more advanced reporting becomes available.

Some editions of WordPress include limited reporting on, for example, the number of page views. But if you want deeper analysis, it requires a different solution. Most marketers choose to use WordPress alone and a paid analytics tool or Google Analytics alone.

They manage each system separately. This creates data silos that don’t talk to each other, resulting in an incomplete picture where it becomes more difficult to optimize your content based on user actions. Already using WordPress? Then check out HubSpot’s WordPress plugin. It can provide you with analytics, forms, live chat features and much more.

All-in-one platform

HubSpot CMS is part of the HubSpot CRM platform. This gives you all the tools you need to create a seamless digital experience that your customers will love. Furthermore, the entire CRM platform is built from the ground up by HubSpot. This means that you get a unified and consistent user experience, where data, reporting and individual tools all look alike and work together.

Since WordPress is open source, you are forced to assemble various plugins and solutions to create your company’s digital experience. Each plugin you use is developed by different software providers. This will require customized development work if you want to ensure that these tools work together and provide value for your company. This can make WordPress more difficult to learn to use, but it also limits WordPress’ ability to scale as your business grows.

The winner: WordPress vs HubSpot – Which CMS should you choose?

It basically depends on what needs you have and what you can settle for. Should it be easy and user-friendly and do you want to ensure a good user experience? Then HubSpot CMS is a safe and good choice.

When to choose WordPress?

  • You are in a company with very few funds.
  • Don’t need a user-friendly system
  • You can code your website yourself

When to choose HubSpot?

  • You need a system that can be used by the entire company
  • Definetly, you want to optimize the user experience for your customers
  • You want your website to play along with the rest of your marketing efforts
  • You want ease of use so you can easily set up great landing pages and blogs

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