by Are you considering whether HubSpot is the right solution for you, but are unsure about what it costs? HubSpot is an investment not to be taken lightly. How much does HubSpot cost? It depends on what you want out of your marketing and sales automation software.
Is HubSpot the right choice for you?
As a HubSpot fans, we are of course huge advocates of the solution, but it is definitely not for everyone. It is essential that you are willing to allocate both time and resources to get started, because otherwise the solution will be doomed from the start. If you are all in on inbound marketing and sales, HubSpot is one of the best marketing automation solutions. You will streamline your daily marketing and sales tasks and simplify your reporting.
HubSpot also removes the need to use multiple platforms for website management, social media planning, emails, workflows, blog hosting, service tools, etc. In short, you can say goodbye to your CMS, your service software, your sales software, your marketing planning software and say hello to HubSpot. You get all that and more with HubSpot’s wide palette of resources and tools.
HubSpot Cost
The HubSpot platform has several different hubs in addition to their free CRM: Marketing, Sales, Service, Operations and CMS. Each hub comes with its own set of features and capabilities, but also with associated prices. Each hub is available in 3 sizes. The bigger the hub, the more functions.
For that reason, it can be difficult to find out what your price will be for HubSpot.
Therefore, we always recommend that you dobble check so that will help you meet your needs. For example, if you want to use marketing automation, you must use the HubSpot Marketing Professional solution as a minimum.
If you only need newsletters, you can settle for the HubSpot Marketing Starter solution. Marketing Starter has significantly fewer functions, but also offers at a price that everyone can join.
Additionally, if you’re unsure how HubSpot can add value to your sales and marketing efforts, HubSpot offers a wealth of resources from blogs to online HubSpot Academy courses designed to help you understand the features and benefits of using their various hubs .
The prices we state here are valid from 09 September 2022 and may be adjusted by HubSpot at any time. For the most up-to-date information, visit HubSpot’s pricing page.
The price of the HubSpot Marketing Hub
From $50 up to €3600/month(paid anually and save 10%) depending on your needs.
One of the questions we most often encounter is how much it costs to get marketing automation through HubSpot. It is a need that most people have, and which can be difficult to see through. HubSpot has just launched a simple version of their marketing automation in Marketing Starter (currently in beta – April 2022), which means that you can now get Marketing Automation in all their solutions.
In Marketing Starter ($50/month) you get simple email automation where you can set up a string of emails with sending based on time.
With Marketing Professional ($800/month) you open up the world’s best marketing automation platform, where only your imagination sets limits to your possibilities. You can send emails from more than 100 different options, and create automated workflows for your marketing team.
In short – marketing automation takes on a whole new meaning, covering much more than emails. You can read more about that in this blog.
If you are with a large team and need a setup where you have to tailor the platform to your company in addition to the usual options, then Marketing Enterprise ($3600/month) is probably the solution for you.
Of course, there are also a lot of other functions than marketing automation, including: Email marketing, Landing pages, forms, blogging, managing ads, live chat, sharing social media posts, reporting and much more. You can read more in our guide to the HubSpot Marketing Hub.
Marketing Pro is the choice most people go with when it comes to choosing a Marketing Hub.
Be aware that the price is influenced by the amount of marketing contacts you have.
The price of the HubSpot Sales Hub
From $50 to $1200/month
Sales Hub is, for most people, a smaller investment than Marketing Hub, however, depending on the size of your sales team.
With the HubSpot Sales Professional Hub, you get five users from the start at a rate of $500 per month (plus $100 for each additional user), while you get 10 users in the Enterprise Sales Hub plan at a cost of $1200 per month (plus $120 per month for each additional user). Again, you get more functions, the bigger a solution you buy into.
If you don’t want to commit to using HubSpot’s Sales Hub for your entire team, you can use the Sales Starter plan, which includes 2 users for $50 per month (plus $25 for each additional user) and fewer features.
You can see HubSpot’s Sales Hub pricing here. Be sure to scroll to the bottom of the page to see the frequently asked questions about HubSpot’s sales and marketing software.
Which Sales Hub solution is right for me?
Each solution varies in features and users. If you go from Starter to Pro, for example, you get all the functions from Starter + a lot extra from Pro. If you want to know more about the features, you can read our blog post about HubSpot Sales Hub.
We’ll highlight the following sales tools from Sales Hub that can provide tremendous value to your sales and lead nurturing and closing teams. With HubSpot Sales Hub you get, among other things,
- Integration for Outlook/Gmail so that your emails are automatically collected in HubSpot. This ensures that your communication is always saved online. In addition, you can get a notification when your emails are opened, so you know that they have actually been seen and read.
- Online meeting booking module, so a contact person can book a meeting with you online based on your calendar.
- Email templates and sales sequences saved and ready to use. This allows you to automate and measure what works.
- Deal stages, task management and updating of leads’ activities
- Reporting
Capturing, engaging and converting leads is easier than ever thanks to HubSpot’s all-in-one sales software. HubSpot does a great job of making sure each of its users has the tools they need to be successful with their sales software.
That’s why HubSpot has also moved up as one of the market’s strongest sales tools – right on par with Salesforce and Pipedrive.
The price of the HubSpot Service Hub
From $50 to €1200/month
Imagine if you could collect the various software you use for customer service in one place. You can with HubSpot’s Service Hub. And you can even see CRM data about sales and marketing, so your team can handle the majority of inquiries they receive directly from HubSpot.
Nowadays, customers increasingly expect an immediate response to problems and queries. The Service Hub gives you all the tools you need to automate support. This way you can better and more easily manage your customer relations.
In the Service Hub Professional plan, 5 paid users are included at a cost of $500 per month (plus $100 per month for each additional user), while in the Service Hub Enterprise plan, 10 paid users are included at a cost of $1200 per month (plus $120/month for each additional user).
If you only need less than 5 users, you can use the Service Hub Starter plan, which includes 2 paid users at a rate of $50 USD per month (plus $25 per month for each additional user).
You can see HubSpot’s Service Hub pricing here.
Which Service Hub solution is right for me?
The HubSpot Service Hub contains a help desk for handling service inquiries, which you can receive via live chat, email and phone. You constantly have an overview of the status and can therefore spend less time on data entry and more time helping your customers.
Service Hub is also incredibly valuable in providing a knowledge base platform for self-help. Here you can create a FAQ, collect videos, documentation and articles that can answer the most common inquiries, so that you can ultimately reduce the number of support requests by providing relevant answers in your platform.
This can be linked to the Live Chat functionality, allowing you to help customers on your site by directing them to the appropriate resources to solve their problems and answer their questions.
You also get access to tools for customer satisfaction measurements and dashboards for reporting. See more about all the functions of the Service Hub in our article here.
The price of the HubSpot CMS Hub
From $25 to $1200/month
With the HubSpot CMS, you can build and manage your website in conjunction with your CRM. It is user-friendly and is customized for the marketing team and developers. As an all-in-one website platform, you can create and manage your web pages, landing pages and even your blog. From building the website to managing the content, the HubSpot CMS comes with all the other great features from HubSpot that create beautiful integrations between Sales, Marketing, Service and Operations Hubs, giving you a website that can be optimized for sales in a way, which is unique and innovative.
At HubSpot, you don’t pay for upgrades to the system, as we know it from Dynamics and all the specially developed CMSs. In return, you get security and hosting included. This way you get the best of both worlds.
CMS Hub comes in 3 levels: Starter ($25), Professional ($400) and Enterprise ($1200). See the updated prices at HubSpot here.
All HubSpot CMS plans include hosting, drag-and-drop builder, SSL, CDN, high security. All the technical requirements for a modern website!
Which CMS Hub solution is right for me?
The CMS platform comes with a sea of delicious features that give you enormous possibilities. It is important to emphasize that many of the functions from Enterprise are aimed at developers, so if you do not have a development team in place, or have a complex website, then the Enterprise plan does not provide value for you.
If you need a standard website that can be designed based on some predefined templates that are adapted to your design, then you will be able to benefit from starting with CMS Professional, which is the most used CMS Hub solution. Here you still get a large selection of cool functions, e.g. smart content and personalization of the website, seo recommendations etc. At the same time, you have a satisfactory amount of pages available.
HubSpot’s CMS Hub also comes in a Starter version, which is suitable for companies with a smaller website. It can be a good starting point for you who have a site with less than 10 pages that integrates with your CRM.
The cost of the HubSpot Operations Hub
From $50 to $2000/month
HubSpot’s Operations Hub was designed to complement HubSpot’s CRM software with a number of tools to improve integrations with the entire HubSpot system.
Operations Hub is the latest hub to be developed by HubSpot and offers insight into creating scalable solutions by integrating other systems with HubSpot.
As companies grow, there is a need for the systems to be able to talk to each other crosswise. Here, Operations Hub is the solution to achieve this.
Operations Hub provides features that can connect your apps, sync and maintain your customer data. And then you can get automation functions to streamline your business processes. It also allows you, at the Enterprise level, to customize HubSpot with your own data needs (Custom Objects).
See the updated prices for the HubSpot Operations Hub here.
Collect more hubs and get a big saving. See the price of the HubSpot CRM Suite.
HubSpot CRM Suite is available in 3 solutions: Starter ($50), Professional ($1780), and Enterprise ($5000). With a Suite you get all Hubs for one price.
Right now. offered HubSpot CRM Suite Starter at a starting price of $50/month, which is a super sharp offer. It’s the same price as if you just buy 1 Starter hub – so it’s a no brainer to say yes, thank you.
See all the prices for CRM Suite here.
HubSpot for Startups and Entrepreneurs
HubSpot offers a solution for start-ups and scale-ups (entrepreneurs), which gives you a saving of between 30%-90% over the first 3 years. This gives you the ability to scale with HubSpot as a new business.
You can read more about HubSpot for Startups and Entrepreneurs here.
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