Do you have an online business that you intend to grow by attracting a larger audience? You probably know something about the importance of attracting traffic from social media and maybe you have started to get acquainted with social networks or even implement campaigns.
But, you have certainly wondered how you could streamline the results and attract more social media traffic to your site. In this article, we will answer this question and give you some suggestions and tips on using social media for the online success of your business.
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Before we begin, we want to mention something: both content marketing and social media or SEO work towards the same goal – gaining relevance in the eyes of the audience.
We will discuss social media from time to time, but it is important not to see the three as a series of different components that do not interact with each other at all. Rather, think of them as three ways to help you achieve the same goal – increasing online traffic, but in different ways.
How can I bring more social media traffic to my site?
#1 Create an attractive page
Your company’s social media page is your online business card, so it’s important to be as attractive as possible. It is the first thing your visitors see and they will form an opinion about you based on that page.
We recommend that regardless of the social networks you are present on, you take the time to fill in the relevant information, contact details and choose an attractive cover photo. It would also be advisable to include links to other websites of yours.
#2 Be present on as many social networks as possible
The recipe is relatively simple – if you want as much social media traffic as possible, you need to increase the number of possible sources that will bring you, visitors. Ideally, you should have accounts on several social networks and see which ones are effective for your long-term business, if you are not sure which one to choose.
You could also analyze your audience, find out which of these networks spends the most time and how you can target it effectively.
#3 Post as often as needed
It is important to post as often as possible on your social media accounts, to introduce relevant links to articles on your site, to be active and consistent. At the same time, you should avoid posting too much because you will lose the interest of your target audience.
Depending on the specifics of your business, you can choose a strategy that involves daily or weekly posts. You also need to create a balance in terms of content format – text, links, videos or pictures.
#4 Includes links to blog posts
If you have a blog section on your site, it would be ideal to put some links that link to your articles and on Facebook. This is one of the most effective ways to increase social media traffic.
It is important to remember that it is not enough to include only the link to your article, but you should always write an interesting introduction that communicates with your target audience, captures their interest, and causes them to click on that link.
Where appropriate, you can also include a call-to-action and invite your readers to share opinions about the article or personal thoughts.
#5 Interact with your target audience as much as possible
The secret of any effective social media strategy involves constant interaction with the target audience. Your goal is to determine as many responses from him as possible about the content you create and distribute.
You’re probably wondering how you can measure this. Mainly, you need to pay attention to issues such as the number of comments, likes, shares, answers to questions asked on your page, etc., and build your social media communication strategy in order to determine as much consumer involvement as possible.
#6 Be aware of lesser-known social networks
You probably think that this suggestion could not help you with social media traffic but this is not true at all.
In addition to being present on large social networks such as Facebook or Twitter, it is advisable to keep an eye on less known but niche social networks, because from there you can attract categories of public directly interested in the specifics of your business.
An example would be the GoodReads platform for book authors. You can also search for a social network suitable for your products and services.
#7 Join communities and groups on social media
The activity of your page on niche groups and communities can bring you even more traffic on social media. Our recommendation is to be present on active groups in which they are constantly posted. For example, if you have a cat toy business, you should also be active in animal lover groups.
#8 Use hashtags
Hashtags are present on social networks such as Instagram, Twitter, Google+, or Facebook. It would be advisable to use them, especially on Instagram and Twitter to benefit from more visibility of your posts.
For example, if you have a business that is based on visuals (clothes, interior design, travel, etc.) hashtags are very useful when posting on Instagram. You will attract the attention of the target audience and you will appear much easier in searches.
#9 Post at the right time
The moment you post has a huge impact on the success of the message you are sending. You want to make sure you’re broadcasting at the right time so that your target audience can see the post and respond.
There is no recipe that applies to all businesses, social networks or types of audiences, but you can try to post at different times of the day and see when you have the most intense activity from your customers.
In the future, you will know exactly when your audience is more receptive. If you don’t have time to post manually, Facebook allows you to schedule posts for certain hours, and this will be done automatically.
#10 Add social media buttons to blog posts
Adding social media share buttons to every article on your blog will make it easier for you to create links between your content and the social media accounts you’re active on.
#11 Measure your performance on Social Media
In order to be able to constantly update your strategy and know what you need to do to get more traffic on social media, you should use specialized tools to measure performance. We recommend Google Analytics. You can read more about it here.
#12 Optimize your content for each social network
Even if the message is similar, the way you structure it must take into account the features of each social network – for example a shorter message for Twitter than Facebook.
In communication, it would be ideal to take advantage of each social network and add variety in content to keep your readers’ attention awake.
#13 Analyze your competition
Competition research is among the best-known marketing techniques. We recommend that you apply it to social networks as well. Research how consumers respond to competitors who offer products and services similar to yours. Try to find out as much in-depth information about them.
You can be inspired by what they do, but not copy. Competitor analysis can help you build your own strategy.
These are just some of the suggestions that can help your business build a strong presence an to generate more traffic on social media.
If you implement all these tips in your strategy, you will definitely enjoy the right results.