Copywriting and Content Writing – Similarities and Differences

Copywriting and Content Writing

Depending on the type of content, there are two different writing processes: copywriting and content writing. Although they sound similar and often these notions are confused, they are essentially different.

Writing is like the air we breathe – indispensable. It is the means by which we express our ideas, thoughts, or even dissatisfaction every day. And most importantly, it is your basic weapon to communicate effectively with the beneficiaries of your business.

The way you write on the website is one of the essential elements to have relevant content in the online environment. But, you probably already know that virtual space is not just about the existence of sites. There are other situations where content writing is needed.

As you can never say, at some point, you may turn to content writing services. Nobody likes to ask for services about which they don’t have enough information, that’s why we invite you to join us on a writing journey and to debate together what is the difference between copywriter vs. copywriter content writer.

Similarities between copywriting and content writing

Both copywriting and content writing are used in the online environment and target the needs of the target audience. The major differences between the two are the ultimate goal, the way in which the needs of the reader are appealed to, and the situations in which they are used.

Differences between copywriting and content writing


#1 What is it?

The main way in which you can easily differentiate between the two types of writing is the purpose of the text in question. When it comes to copywriting, written content covers an immediate need of the reader. In this case, the goal is to create a momentary interaction by attracting the reader’s attention.

Therefore, the aim is to sell short-term and make a profit. Being a process of persuasion, the reader is often urged to take immediate action such as buying a particular product or service, subscribing to a newsletter, subscribing to a course, downloading an e-book, etc.

#2 Where is it used?

There are various contexts in which copywriting content is used. Here is the list of the most common situations:

  • PPC marketing (paid online campaigns): Facebook Ads, Google Adwords, Youtube Ads;
  • headlines;
  • concepts for communication campaigns;
  • landing pages;
  • letters of sale;
  • newsletters;
  • call to action buttons (prompts such as Subscribe to the newsletter, download the ebook, Order now, Sign up for the course, Ask for an offer, etc.);
  • forms of any kind;
  • pop-ups (those ads that appear instantly when you access a site);
  • websites: homepage, sales pages;
  • posters, brochures, flyers, banners;
  • scripts for radio and video spots (online and TV).

#3 What does a copywriter do?

If you have already thought about using the services of a copywriter, it is good to know in advance what are the main tasks and what to expect in such a context.

To create persuasive texts, a copywriter interprets the information you provide and becomes familiar with the brand of your business, the products/services you offer, as well as the target audience and the activity of your competitors. Once you know and understand all these details, it makes the actual content depending on the type of material requested and your requirements.

As for you, expect the person you work with to ask you various questions to fully understand the work you are doing. At the same time, the copywriter in question must be attentive to details, to have as flexible and creative thinking as possible to suggest ideas, complex knowledge in the field of advertising, writing skills in various styles, communication and sales. .

Content writing

#1 What is it?

Unlike copywriting, content writing aims to educate and inform readers about various topics related to the niche in which you work. Consequently, the interaction is long-lasting, with long-term effects, as such texts do not call for immediate action.

Given that such texts educate the reader, they excite, inspire or motivate, and the sale takes place over a long period of time.

#2 Where is it used?

Like copywriting, content writing is used to write various materials such as:

  • websites;
  • blogs;
  • ebooks;
  • social media posts;
  • educational videos;
  • press releases;
  • e-mails;
  • podcasts (those audio recordings on various topics);
  • advertorial;
  • infographics;
  • mobile or web applications;
  • product catalogs;
  • personalized messages;
  • chatbots;
  • reviews.

#3 What does a content writer do?

If you have decided to collaborate with a content writer, here is what you need to know about his activity.

The first step that any content writer takes is to get acquainted with your website, your products, your services, as well as the activity of competing companies. Also, study the profile of your clients to know who they are addressing and what style they should adopt in writing texts.

At a later stage, establish an editorial plan for the blog and social media networks, as well as the type of content needed (articles, ebooks, interviews, etc.) that you validate with you. Based on the editorial plan, the content writer makes the keyword plan appropriate for SEO (Search Engine Optimization) optimization, documents for writing each type of content and implements the plan.

At the same time, he is the one who takes care of adding in the text the internal links to certain sections of your site or some credible external links where necessary.

You, as a client, should expect the person you work with to ask you additional questions whenever needed, especially if the field in which you work is a very niche one. It is also important to constantly communicate in order to provide feedback on the texts created.


I hope this article has helped you better understand what purpose you can use a copywriter vs. a content writer and what are the aspects of each area.

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