If you want to have a successful blog, you have to write articles that will remain in the memory of your readers for as long as possible.
In short, it is important to differentiate yourself from everything that already exists online. And to do that, it’s not enough to just follow your inspiration.
You need a well-developed plan. In addition, it would be good to familiarize yourself with some SEO strategies in order to bring online content among the first Google results.
In a few words, you need to clarify things like:
- Who you are and what you want to communicate.
- Who is your target audience?
- What is the profile of your target audience, or what is the profile of the buyer persona?
- What are the keywords you have in mind – of course, here we are talking about keyword research?
- So what is the editorial plan you want to follow?
- How to structure your articles to make content to the liking of your readers.
Suppose, however, that you are at the stage where you are creating content. You did some keyword research, you established an editorial plan.
But the next step is the hardest part: writing articles.
I’ve already told you how to make impressive introductions. However, an article with a well-written introduction does not guarantee your success. Your article needs well-structured content to please your readers. Otherwise, you will see how the organic traffic decreases as the days go by.
Well, in this context, we need to talk about the conclusions of your articles.
Introduction and conclusion: the main elements of online articles
The introduction of the article largely determines whether readers will go through the rest of the information or choose to leave your blog.
Let’s say you have an impact introduction. It is time to analyze the other essential element of your article: the conclusion.
A well-thought-out conclusion converts.
It settles the information in the readers’ memory and causes them to return to your blog. The conclusion concludes the online experience that users of your site expect.
So why leave a bad impression right at the end?
If your article was a documented, clear, and concise one, but the conclusion was a poor one, the general impression will be against you as an editor and your blog as a source of information.
The purpose of the conclusion should be to:
- Be a source of automatically generated content: get readers to use the comments section.
- To be the first gateway to social media networks: to allow the article to go viral by distributing it on social networks.
- Be a source of backlinks: readers want to refer to your article on other sites or online forums.
- Conclude the article in the same way it started: add quality and value to your blog and increase the authority of the author or publisher.
As you can see, for a successful blog, you need strong conclusions. So let’s see how you can write them effortlessly.
Practical ideas for converting conclusions
Call it a conclusion
A common mistake on many blogs is the headline chosen for the conclusions section.
Many authors pick subtitles as at the end, or the last impressions.
No matter how you want to name this part of your article, I recommend you follow the effective solution.
Tell him briefly and on the subject: Conclusion.
After all, this is its purpose: to conclude, to give a brief account of what resulted from the debate.
Anyone who reads the Conclusions headline definitely knows what you mean. To avoid confusions and expressions that may add ambiguity to your article.
And, don’t forget: indexing algorithms know how to interpret article titles and subtitles. Moreover, they will search for predefined subtitles that frame online content in familiar structures.
Learn more about Page Quality Rating.
And, as you can see, the subtitle Conclusions will be effectively interpreted by search engines that will know what this section of your article is about.
It is, from this point of view, a meta tag that will help the good indexing of the website content.
Keep it short
The conclusion must be, well, a conclusion.
So, don’t dwell on explanations that have no place. Use short, clear, and concise sentences.
There is no place to tell stories or provide information that can be boring.
However, the length of the conclusion is not predefined. Depending on the subject approached and the length of the article, the conclusion can have from 2, 3 sentences to 2, 3 paragraphs.
Either way, make sure you value exactly what you need. If a reader only reads the introduction and conclusion of your article, then you do not want to bore him with data that he does not want.
It conveys empathy
The conclusion, along with the introduction, is the occasion when you can show your human side. Here you can get closer to your reader.
He empathizes with his problems. Tell him briefly that you found yourself in his situation at some point. Try a friendly, sincere, and direct tone. Speak in the 2nd person singular and 1 plural. In addition, it uses expressions such as those like us, know that we have learned, we can, we will know too, we have the possibility to, etc.
If the reader finds a potential friend in the voice behind the article, then he will definitely come back to read your other articles.
Does not include pictures
The conclusions do not need pictures or graphics. These are related to the exposition in the article itself.
As I have already said, the conclusion is short, clear, and concise.
An image will only break the final lines and distract from the really important things.
If you have data or infographics, I recommend that you enter them either in the introduction or in the arguments used to support the hypothesis from which you started.
Summarize the article
In Conclusion, it is recommended to recap the significant/essential things discussed in the article.
There are many readers who scroll the text diagonally. However, most of the time the conclusions are read in their entirety. Everyone expects the really essential things to be put here.
So, briefly summarize the essential information you talked about in the article. Maybe you will arouse the curiosity of the one who did not go through the whole text
This will increase the time spent by users on the web page of your site.
And, of course, you can find new ways to convert – for example, you can include call-to-action messages.
An open ending
The end of your article should be open.
Provide a follow-up to bring readers back to your blog. You can insert links to other articles that are relevant to the topic discussed, and you can link to other pages on your site.
Of course, you can end with a question. It can be used to increase the number of comments or to encourage the distribution of the article on social networks.
Well, I will end the article in which we talked about the importance of conclusions with nothing but conclusions.
It will also be a good opportunity to see how I chose to use the tips above in my own article.
So, as we have seen, well-written conclusions can determine the success of a blog.
Know; it may seem like a lot of information to digest, given that there is such a simple thing in the middle: writing a blog post.
But you have to understand that in vain you will offer the best-documented article if the impression at the end will put you in a bad light.
All authoritative publishers and authors have gone through the same challenges. What matters is to learn from their experience and try to provide online content that matters. And in this context, the conclusions of the articles play a key role.
And in order to have strong conclusions, you will have to make them short, clear, and concise. Do not use images, summarize the important elements of the structure of the article, and do not forget to empathize with your readers.
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