What are the BEST SEO tools?

In this blog, I am going to explain What are the BEST SEO tools, and why it is so important SEO for your website.

BEST SEO tools

What is SEO(Search Engine Optimization)?

Search Engine Optimization is in simple words, a process of optimization of quantity and quality of your web pages, of your content, and all the information that you have on your website, to get more organic traffic and get more visibility on Google Search.  

New SEO software tool

Why should I use SEO tools?

Foremost, I should say that they are 2 types of SEO tools (free and paid). I believe you already know that with free SEO tools you will get not so much information, but in the beginning, it is more than enough.

If you have a blog, an e-commerce business, a portfolio, or whatever you want it is a must to use an SEO tool.

The SEO tool is helping you to save a lot of time because it shows you a lot of reports and more important to understand your audience. In this way, you will give a better experience to your customers.

What are the BEST SEO tools ?

  • Ahrefs – Best to analyze a website’s link profile, keyword rankings, and SEO health.
  • Semrush – Best for improving online visibility and discovering marketing insights
  • Google Search Console – Free service offered by Google that helps you, monitor, maintain, and troubleshoot your site’s presence in Google Search results.
  • KWFinder by Mangools – Best for keyword research
  • All in One SEO – Best WordPress plugin and toolkit
  • SE Ranking – Best keyword tracking tools that you can use for your website
  • Netpeak Spider –  Best to find broken links and images, check for duplicate content: pages, texts, duplicate title, and meta description tags
  • Searchmetrics Suite – Best for marketers who want to get the best analysis in their industry to get things done
  • SEOptimer – Best SEO Checker
  • Siteguru – Best for helping you to find and fix issues
  • SpyFu – Best for their wide toolsets for SEO and PPC managers (and small business)
  • Ubersuggest – Best to generate keyword ideas for your content marketing
  • Yoast  – Best for their tools that bring your content to the highest standards of SEO and overall readability.

What should offer an SEO tool?

  • Search rankings features
  • Integrations
  • Reports

1. Ahrefs

ahrefs page

✔️ Ahrefs is an all-in-one toolset that optimizes your website, analyze your competitors, studies what your customers are searching for, and tracks your ranking progress.

You can start Ahrefs 7-days trial for only 7$ and see if it`s for you.


With Ahrefs you can use these tools:

Site Explorer – In this tool you will find more about organic traffic research – backlink checker – paid traffic research.
Keywords Explorer – With this tool you will get thousands of keyword ideas with accurate search volume numbers.
Site Audit – Another tool that checks your website for 100+ pre-defined SEO issues.
Rank Tracker – Great tool to see how you stack up against your competitors.
Content Explorer – The last tool that researches over a billion web pages, complete with SEO and social metrics.

2. Google Search Console

 Google Search Console

✔️ Google Search Console is a free SEO tool created by Google and everybody can use it. With this tool, you can see how much you can improve your presence in Google SERP.

Another thing is that it gives you insights and reports to measure your traffic resources, performance, and other stats for free.

Because it is a free SEO tool, it is a MUST to have it.

If you are a WordPress user, you can use  MonsterInsights – The best Google Analytics plugin for WordPress. You can set up Google Analytics for WordPress with just a few clicks.

3. Semrush

Semrush SEO

✔️ Semrush is an All-Inclusive Suite for Your Marketing Workflow. Semrush it is one of the best SEO tools on the market. All Semrush plans come with 40+ advanced tools and features to can boost your website. Semrush Free Trial

Semrush seo tool pricing

With Semrush you can do:

✔️Keyword Research
✔️On-page SEO
✔️Competitor Analysis
✔️Content Marketing
✔️Local SEO
✔️Rank Tracking
✔️Social Media Management
✔️Link Building
✔️Competitor SEO Analysis

✔️Content Creation and Distribution
✔️Content Optimization
✔️Content Marketing Analytics
✔️Market Analysis
✔️Paid Advertising
✔️Competitor PR Monitoring
✔️PPC Keyword Research
✔️Website Monetization

4. KWFinder by Mangools

KWFinder by Mangools

✔️ KWFinder is a part of Mangools set tools and it is a keyword research tool that helps you to find long-tail keywords with low SEO difficulty.

KWFinder plans

With KWFinder you can:

  • Find keywords that you can easily rank for
  • See what your competitors rank for
  • Get search volumes with historical data
  • Local keyword research and SERP analysis

KWFinder comes with a 10-day FREE trial witch it is a great opportunity to try on your website. Their price is really affordable and you get a lot of features. When you purchase a package you will get the Mangools set tools (KWFinder, SERPChecker, SERPWatcher, LinkMiner, SiteProfiler).

5. All In One SEO


✔️ All in One SEO is the best WordPress SEO plugin. Generate an XML sitemap and submit it to Google in less than 10 minutes without hiring a developer! Trusted by over 2 million websites.

AIO SEO plans

AIO SEO provides:

✔️ SEO Custom User Roles
✔️ Google News Sitemaps
✔️ Local SEO
✔️ Rich Snippets Schema
✔️ RSS Content
✔️ Smart XML Sitemaps

✔️ Social Media Integration
✔️ TruSEO On-Page Analysis
✔️ Video SEO Sitemaps
✔️ WooCommerce SEO
✔️ Robots.txt Editor
✔️ SEO Audit Checklist

All in One SEO is perfect for business owners, bloggers, designers, developers, photographers, and basically everyone else. If you want to optimize your WordPress SEO, then you need to use All in One SEO Pack.

6. SE Ranking

SE Ranking

✔️ SE Ranking is an all-in-one SEO and digital marketing platform for business owners, SEO pros, and digital agencies. The platform offers a complete set of SEO tools for a comprehensive site audit, SEO/PPC competitor analysis, rank tracking, keyword collection and grouping, backlink monitoring, automated professional reporting, and much more.

SE Ranking Plans

SE Ranking offers your a 14-day free trial, no credit card required so you can try their services.

When you choose SE Rankings you will get:

✔️ 100% accurate keyword rank tracking
✔️ In-depth website audit
✔️ Backlink checking & monitoring
✔️ Page Changes Monitoring
✔️ On-Page SEO Checker

✔️ White Label
✔️ Keyword Research and Suggestion Tool
✔️ Marketing Plan
✔️ Social Media

7. Netpeak SEO

Netspeak Seo

✔️ Netpeak Software develops tools for SEO specialists and webmasters that help solve day-to-day SEO tasks in an easy and effective way. You can get 25% less if you use this link.

Netpeak Software comes with three products:

  • Netpeak Spider – Desktop tool for a day-to-day SEO audit, fast issue check, comprehensive analysis, and website scraping. Try now.
  • Netpeak Checker – Desktop tool for SERP scraping and data aggregation from top SEO services to analyze and compare websites in bulk. Try now
  • Owlymate – New assistant-product with a handy scheduler of SEO checks, notifications to email and Telegram, and detailed online reports.

Netspeak Seo Plans

Netpeak Spider integrates well with Google Analytics and Google Search Console. The prices for this SEO tool it is very affordable especially if you choose for 3 years period.

This tool can be used by:

✔️SEO specialists and webmasters
✔️Link builders
✔️Marketing and content teams
✔️Web developers and QA
✔️Sales teams
✔️PPC specialists

8. Searchmetrics Suite

Searchmetrics Suite

✔️ Searchmetrics Suite is a cloud-based enterprise SEO and content marketing platform that allows users to track SEO value and optimize site architecture. It is all you need to grow your organic search traffic and ROI from SEO and content.

With Searchmetrics Suite you will get:

Visibility Guard: Protect Website Performance 24×7  
Content Performance: Holistic Topic Strategy On-Demand
Mobile SEO: Effectively Analyze Mobile Rankings and Traffic
Global SEO: Boost Global SEO Results
Local SEO: Empower Local SEO Marketing with Precise Analytics

Backlink Analysis: Optimize Off-Page Website Performance
Site and Link Optimization: Maximize relevance and visibility
SEM & PPC: Most Effective Balance Between Paid & Organic Search
Keyword Analysis: Complete Page and Keyword Optimization
Data Integration: Premium Interfaces For Your Online Performance

9. SEOptimer


✔️ SEOptimer is the world’s best SEO auditing and reporting tool trusted by over 1,500 digital agencies around the world.


  • White Label Reports: create beautifully branded PDF reports for clients ️
  • Embeddable Audit Tool: generate new leads on your agency’s website. ️
  • SEO Crawler: scan an entire website for ranking issues

SEOptimer Plans

With SEOptimizer you will get:

✔️ White Label SEO Audit Tool – Win more customers with Beautiful Custom Branded PDF Reports
✔️ Embeddable Audit Tool
✔️ SEO Crawler – Identify hidden problems holding your website back from its ranking potential

✔️ SEOptimer’s Keyword Tool – Keep track of the success of your SEO efforts
✔️ SEOptimer`s SEO Audit API – Run SEO Audits at Scale. Integrate Reports into your Sales Workflow.

Before you want to buy this SEOptimer tool, you can try their 14-day free trial.

10. Siteguru

SiteGuru page

✔️ SiteGuru runs a full site audit and gives you a prioritized SEO report. Save time on SEO audits, spend more time making an impact.

Siteguru works by crawling your website to find errors or recommend changes that can be made to improve SEO results and increase visibility.

Siteguru pricing

When you choose Siteguru, you will get this:

✔️ Website crawler
✔️ SEO todo-list
✔️ Working with clients
✔️ Keep track of changes
✔️ Exports to CSV and whitelabel PDF
✔️ Link Google Analytics and Search Console
✔️ Core SEO reports
✔️ Meta descriptions & page titles
✔️ Page Speed & Core Web Vitals
✔️ Sitemaps
✔️ Broken links & redirects

✔️ Structured Data
✔️ Canonicals
✔️ Hreflangs
✔️ Detailed reporting
✔️ Page structure & headings
✔️ No-indexing
✔️ Images without alt texts
✔️ OpenGraph tags
✔️ Google Analytics tracking
✔️ HTML validation

You can start your 15-day trial – no credit card required now.

11. SpyFu


✔️ Spyfu is another strong SEO tool, very well known in the industry. With this tool, you can search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Google Ads, every organic rank, and every ad variation in the last 14 years.

Spyfu Plans

When you buy this tool you will get:

✔️ SEO Competitor Analysis
✔️ SEO Keyword Research
✔️ Competitor Backlinks
✔️ Domain Comparison
✔️ Rank Tracker
✔️ Google Ads Competitors
✔️ PPC Keyword Research
✔️ PPC Keyword Suggestions

✔️ Google Ads Templates
✔️ Ad History
✔️ Keyword Research Tool
✔️ Backlink Checker
✔️ SEO Reports
✔️ Keyword Rank Checker
✔️ SERP Checker
✔️ Domain Overview

What is great about this tool, is that you have unlimited access to all data, no matter what plan you choose and you can run custom reports every month.

SpyFu is Risk-Free and they offer you 30-Day Money Back Guarantee if for any reason you consider it is not for you.

From all SEO tools, in my opinion, this is one of the best SEO Tool on the market and you should consider giving it a go.

12. Ubersuggest


✔️ Ubersuggest is the All-In-One Tool That Makes SEO Easy. It is owned by Neil Patel, a famous entrepreneur, analytics expert, and investor.

ubbersugest plans

This tool allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.

With Ubersuggest you can have:

✔️ Domain Overview
✔️ Top SEO Pages
✔️ Keyword Suggestions

✔️ Content Ideas
✔️ Backlink data
✔️ Site audit

Another good thing is that their plans come with a 7-day free trial.

13. Yoast


✔️ Yoast is probably one of the most well-known SEO tools in the WordPress world. It is a mush have plugin and is specially used for all websites that use WordPress, WooCommerce, Magento, Drupal.

You can have this SEO tool for free, but of course, you will not have enough features if you pay for the subscriptions. For beginners, it is more than enough and if you are a blogger it is perfect. I personally use Yoast and I feel very comfortable.

What is great about this tool is that when you write a blog, you can check what you should improve to get a perfect result.

Yoast Plans

With Yoast you get this:

✔️ Most advanced XML sitemaps in 1-click
✔️ Canonical URLs to avoid duplicate content
✔️ Automatic internal linking
✔️ Snippet preview to see how your post will look in search results

✔️ Full control over breadcrumbs
✔️ Optimizes blog posts for synonyms and keyphrases
✔️ Bulk editor for large scale editing in articles

Extra BONUS to our BEST SEO tools:

I will add some extra SEO tools that I didn’t write about it.

  • Keyword Tool Dominator – the best keyword research tool to quickly identify the most searched keywords using Popularity
  • Diib – best for breaking down the data to make it more understandable
  • WebCeo – the best SEO software for small businesses
  • Surfer –  best for improving your content and optimize it for better SEO rankings
  • SEO PowerSuite – Include four powerful tools: Rank Tracker, Website Auditor, SEO Spyglass, and Link Assistant


Of course, they are more SEO tools out there and all it depends on are your needs. What is very important that the tool that you’ll choose should include these features:

  • Keyword research tools
  • Good reporting features
  • Competitor analysis tools
  • Link management tools
  • Website monitoring tools

However, you don’t have to forget about pricing, which will be a very important reason in choosing SEO tools.

Before you are going to choose a tool, try them, if they have a free trial. In this condition, you can be sure that it is what you are looking for. With some tools that give a free trial, you cant use the pro features, take also this into consideration.

Affiliate disclaimer: This post contains affiliate links/Amazon Ads. If you use these links to buy something we may earn a commission.

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