Did you make a blog? It means it’s time to feed it, writing content. Whether your blog is newly launched or has been around for a few years, we have the same advice for you: keep a constant rate of publishing articles and always come up with something fresh.
Regardless of the niche in which your blog fits, or even if it is a personal or company blog, there is always news that you can share with your readers.
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Probably, if you are an experienced blogger, you have already had, at least once, the comfort syndrome of bloggers. It’s about that state of comfort that encompasses you when it’s been a while since you’ve published on the blog.
Because of the convenience of not posting anything for a long time, both your traffic and other goals you have set will be affected.
Comfort can occur for various reasons: either it is no longer a priority for you to write on the blog, or you no longer have time or you simply ran out of ideas.
If you are in any of these situations (or, better yet, if you are not yet and want to avoid them), We invite you to read the tips we have prepared for you.
What is the purpose of your blog?
A personal or company blog should bring you a number of benefits. The work you submit by publishing articles, research, and creating other materials (newsletters, infographics, videos, ebooks, etc.) must somehow materialize.
If you have a company or freelancer blog, it is ideal to propose that it bring you organic traffic and leads. Articles will be indexed by search engines and will bring you readers interested in your products or services.
Maybe you have a personal blog, it would be ideal to propose that it bring you at least an extra image. Depending on your priorities, you can even decide to get a source of passive income from the blog.
Regardless of the purpose of your blog, you need to have it clearly defined in mind every time you write an article.
Why its like that? Because each article will bring you one step closer to what you want.
To publish constantly, it is very difficult not to have a plan. It will keep your ideas in order and help you always have topics to write about.
Therefore, in the following, we will describe the steps to create an editorial plan for the blog.
Realization of Buyer Persona profile
Before writing any text on your blog, you need to clearly define your target audience.
This step is extremely useful, especially if you have a niche blog or are writing for a company blog.
The Buyer Persona profile is a list of all the common characteristics, needs, and interests that your potential readers have. This can be a Word document, with demographics and any other information you know (or can find out) about your target audience.
Brainstorming with article topics
At the end of each month, you create a list of article ideas to write next month. That way, you won’t have to spend every week thinking about what to write on the blog.
For example: if you propose a publication rate of 4 articles per month, then the monthly plan will contain 4 topics.
Let’s consider the following example: if you have an interior design blog, a 4-article plan might look like this:
- How to decorate your home with modern carpets
- 7 steps for installing wallpaper
- How to choose curtains for your home
- Interior design patterns for your walls
The third component of the editorial plan is the list of keywords to use in each article.
These are very useful for optimization so that search engines index your articles properly.
Each article will contain the main keyword (focus keyword), which will appear, on average, twice for every 100 words written. In addition to the keyword, the article may also contain its synonyms or derivations.
Keywords are usually chosen after you have identified the topics you will be writing about. These keywords are usually made up of 2-3 word structures to be as specific as possible.
You can try this great tool – SE Ranking
What does the constant rate of article publishing mean?
Today, we cannot say that there is a rule on the rate of publishing articles on a blog. There is not as much emphasis on quantity as there was a few years ago.
Now, it’s important to focus on the quality of the articles you write. However, if your niche is very active and new things are always appearing (for example, such as our niche: creating WordPress sites), then a publication rate of at least 1 article per week is recommended.
If your niche is not so permissive in terms of content, then it is enough to publish 1 or 2 articles per month.
However, whatever the rate of publication of your chosen articles, you need to stick to it. Accustom your readers to that rate, as if they were watching a series that would appear constantly.
This way, you will keep them close to you for as long as possible.