Do you know which are the most important 4 pages of the WordPress site?
Even if it seems like a simple question to which you think you have the right answer, let me ask you something else.
Do you know which static pages are the most visited?
No matter what you think, here is the data that applies to most websites, regardless of their field of activity.
Each website has 4 important pages. Or, better said, 4 pages more important than the rest.
- About us;
Why are they more important than other similar pages?
Because they exist on all sites, because Google pays special attention to them, and because they are the main pages that convert.
In short, these 4 pages can make the difference between a well-indexed site that sells and a site that struggles somewhere in the basements of search engines.
Therefore, it is essential to pay special attention to these web pages.
Moreover, you need to optimize their content to make sure they meet 2 requirements:
- Provides a good end-user experience (the one who accesses your website).
- Follow the Page Quality Rating recommendations for good organic indexing.
Well, the practical tips below will show you how you can meet these 2 requirements. All without forgetting the main goal: increasing conversions.
Optimizing the most important 4 pages of the website
Before changing the structure and content of these pages you need to consider 2 issues:
- What is the purpose of the page?
- What users expect to find on these pages?
We will continue to address these issues.
Page optimization must be done keeping the original purpose of the page. In addition, keep in mind what is the intention of users who access web pages. The content you provide meets expectations, fears, or requirements.
On the homepage, your customers must receive the most important information. This data comes to their aid and represents a value proposition for the services you offer.
What is a value proposition?
A way to assure your users of the quality of the services you provide. And this applies to both blogs and online stores.
Therefore, a homepage must contain at least one title and a subtitle. Depending on the field of activity, you can include as many titles and subtitles as you want. But avoid redundant content.
You can also add short paragraphs where this comes in addition to the natural addition of subtitles.
Along the way, don’t forget to include at least one call to action. Make it as visible as you can to make sure those interested find it easily.
Of course, start by displaying headlines – these are value statements that increase trust in the services you provide.
Then, display the call to action fields to convert – after you are convinced you to need to convert.
The more content you have on the homepage, the better. Remember that search engines analyze keywords. So, write everything starting from keyword research.
Optimizing the About Us page
The About Us page is more accessible than you might think.
Your potential customers want to know more about you and your team before they choose to work with you.
It is your duty to leave a good impression and please the online users.
The About Us page includes as much information about the company’s history as possible. Includes any data that can highlight your experience and expertise in the field in which you work.
Publish relevant content at the top of the page. Most users will exit this page without scrolling.
Don’t forget to provide pictures. You can have individual pictures, with the team, with the office, or with the place where you work every day.
Adopt a familiar, friendly, and direct tone. Ensure transparency and try to respond to your customers’ fears.
On the About Us page, convince them that you (your company) are right for their needs.
Includes call-to-action fields from place to place, without exaggeration. Provide contact information for each team member, make sure your customers are ready to help them.
Contact page optimization
Keep your contact page simple and clear.
Those who access it know exactly what to expect. Don’t bore them with data that would fit better on the homepage or on the About Us page.
You can use a title and a subtitle to customize the Contact page but avoid cluttered paragraphs. No one will read them.
Choose a short and clear contact form. Don’t ask for data just for the sake of it.
Simplify everything to increase conversions. For example, you do not need 2 separate fields for First and Last Name, you can use only one First and Last Name.
Blog page optimization
The Blog page has its importance and not only from an SEO point of view.
Read the SEO optimization guide for WordPress and learn how to prepare your web pages for organic indexing.
Those who seek information will enter here. It is important to find items that help them quickly and easily.
So, it includes a search field to make it easier to navigate the page.
Choose an airy page layout with a white background if possible.
Articles can be listed however you want, but I recommend a magazine template. Then you can distribute them by category, or you can choose to place important content in front of you.
Use call-to-action fields on the Blog page. You can put a different call to action for each category according to the users’ intention. For example, it does not send the user to a freight page if they are looking for passenger information.
Write only articles relevant to your field of activity. Follow an editorial plan, keep consistent in publishing articles, and don’t forget to do keyword research first of all.
Now that you know what the 4 most important pages of a website are, it’s time to do some analysis.
Access these pages on your site one at a time. Notice how you structured the content and see if you can apply the tips above.
Optimize these pages to:
- Increase conversions.
- Get better organic indexing of your site.
- Increase the number of keywords you appear in organic results.
- Provide an online experience to the liking of those who visit your website.